The Business Strategy department works with the Club's senior leadership team to set Club strategy and manage high-priority projects. The team is a resource available to all departments but is focused on strategic issues and opportunities that are deemed to be most important to the Club.
The Business Strategy department has a particular focus on supporting the Partnership Development and Partner Services teams because of the strategic importance of these departments to the Club. The Partnership Development team is focused on attracting new partners/sponsors and the Partner Services team manages the relationships with existing partners/sponsors.
The Partnership Strategy Manager will work with the Head of Business Strategy to deliver key projects and workstreams in support of the Partnership Development and Partner Services teams.
The role will involve leading a significant new initiative to develop the Club's partnership offering whilst also measuring and reporting on the performance of existing initiatives and activations. The role represents an opportunity to evolve the Club's brand strategy whilst ensuring creativity and effectiveness in our Partnership Development and Services processes.
Manage projects relating to brand strategy with a focus on developing creative ideas for prospective partner activations
Take a lead role in reporting back to current partners on partnership performance, by inputting to end of season reporting and developing case studies to input to pitch presentations
Develop and present concepts for prospective partner categories/industries
Proactively source new projects by building strong working relationships with Partnership Development and Partner Services teams
Proactively source and present best practice regarding brand strategy
Take ownership of strategic projects beyond partnerships when required
Match/Event responsibilities and organisation
No direct responsibilities; hosting guests as needed
MAIN JOB REQUIREMENTS AND PERSON SPECIFICATION
University level (Bachelor), minimum 2:1 degree or relevant industry experience
Advanced user of Microsoft PowerPoint and Excel
Experience in brand management, marketing, strategy or consulting role
Demonstrable experience of managing brand marketing or strategy projects and/or campaigns with proven results in brand uplift, perception change or effectiveness
Strong and credible presentation skills, having presented to senior stakeholders
Proven track record of using insights to shape decision-making regarding campaigns
Demonstrable experience of using insights as part of pitch presentations
Experience of brand tracking and KPI reporting
Solid understanding of the briefing process and experience of producing briefs to creative and marketing agencies on behalf of a brand
Client-facing experience in an agency or brand role, working with brand and marketing managers
Experience of managing research projects preferable or ability to feedback on insights and apply to development of case studies
Ability to evaluate business opportunities and deconstruct business problems with analytic rigour and strategic clarity
Ability to proactively source projects and develop practical implementation strategies, outlining how a new proposition would best be taken to market and implemented by the club
A committed and resourceful team member who provides and is sought out for high-value opinions and recommendations
Self-starter with motivational and interpersonal skills who can work effectively and establish relationships both internally and externally across all levels
Strong organisational skills, time management, and attention to detail
Excellent verbal and written communication skills as well as the ability to present his or her views in a precise and compelling manner
Hunger to learn and thrives on supporting a range of commercial and operational projects, demonstrating flexibility
Arsenal FC is committed to the principle of equal opportunity and its policies for recruitment, selection, training, development and promotion are designed to ensure that no job applicant receives less favourable treatment on the grounds of race, colour, nationality, religion or belief, sex, sexual orientation, marital status, age, ethnic and national origin, disability or gender reassignment.