Arsenal Retail is made up of five different areas:
E-commerce (responsible for Online sales within the UK & Globally)
Stores (The Armoury Flagship store, plus 2 others and match day outlets)
Global Licensing (Licensing the right to use the Arsenal brand on products globally)
Stadium Tours (Circa 200,000 Stadium visitors, business viewed as a tourist attraction)
Buying & Merchandising (whom source the majority of the products we sell Online & In Store)
Arsenal is one of the largest football clubs in the world by revenue derived from broadcast, ticket and hospitality and commercial sources. The Arsenal brand has incredible strength led by Arsenal Media Group (AMG) a 30 strong team based building reach and engagement with our fans with 37.8m Facebook followers, 14.2m on Twitter and over 2m Arsenal digital members. The club has also made a significant investment in a leading CRM system to drive incremental revenue through customer insight.
Retail has recently replaced all head office, warehouse and stores systems to provide a strong platform for the business over the next 5 years. E-commerce has also recently upgraded to the Hybris platform, this launch provides the basis for future development and growth. Alongside this, new A/B testing, payment and delivery systems have been put into place to provide a world-class technology infrastructure to support the e-commerce team.
Additionally, the club is expanding the size and capabilities of the e-commerce team to maximise growth opportunities in the medium term. Ultimately the objective is to develop the best e-commerce business in world football.
Support the growth of the Arsenal Direct business by providing relevant, timely reporting and insights. The role will be required to monitor performance against our core E Commerce metrics, generating insight driven recommendations to address any gaps to target, or areas of customer struggle.
Outside of regular reporting the role will look to provide further insight through ad-hoc reporting into trends and insights on the site. The role will also play a key role in managing the testing and optimisation tools on the website.
Specific country reports (e.g. USA and Australian markets)
Customer Journey insights such as funnel analysis
MAIN JOB REQUIREMENTS AND PERSON SPECIFICATION
Arsenal FC is committed to the principle of equal opportunity and its policies for recruitment, selection, training, development and promotion are designed to ensure that no job applicant receives less favourable treatment on the grounds of race, colour, nationality, religion or belief, sex, sexual orientation, marital status, age, ethnic and national origin, disability or gender reassignment.