The Arsenal Story

Since its formation in:


Arsenal Football Club has strived to foster a sense of pride, belonging and tradition underpinned by an innovative spirit and desire to be at the cutting edge of sporting and social developments.

The Club began life when exiled Scotsman David Danskin decided to form a football team with his munitions worker colleagues at Woolwich Arsenal.

Danskin believed in the unity and pride football can create together with its ability to cut across social divides and contribute broadly to local communities. Those values stand as true for the Club today as they did back then.

Arsenal’s early history, which saw it become the first southern club to turn professional and the first to join the Football League, was followed by a radical decision to move from Woolwich, south of the river to the more accessible north London in 1913. That move was driven by an understanding of the power that football has to attract and bring people together and has seen the Club grow into a global force loved by millions around the world.

The affection felt for the Club has grown across the ages through the recognition that it has always stood on its own two feet by doing things ‘The Arsenal Way’.

This was never better encapsulated than by Herbert Chapman, the ‘Great Innovator’, who managed the Club between 1925-1934.

It wasn’t just the trophies his teams won, but the way in which he pushed the boundaries, looking for new ways to improve performance and the style in which they achieved their goals.

Chapman introduced numbers on the back of football shirts as well as the white sleeves worn by Arsenal players. He removed ‘The’ from Arsenal’s name so it appeared first alphabetically in fixture lists and turned the Gunners into England’s most successful club by employing a new ‘WM’ formation that revolutionised the game.

Chapman’s transformational approach was continued by Arsène Wenger who brought new thinking to bear on the development and preparation of players. His blend of outstanding young talent and experienced internationals has made Arsenal the most attractive passing team in the country, a style to which the Club will remain true.

In keeping with its desire to move forward, progress has always been relentless off the pitch, never more so than when the Club moved from Highbury to the impressive state-of-the-art 60,000-capacity Emirates Stadium in 2006. It was a herculean but crucial task as the Club looked to create a compelling, successful and sustainable platform for the future.

That future will always be shaped by the Club’s glorious history, values and traditions.
We are Proud to be Arsenal.
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